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feel feminine and free

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this is more than just cycling

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Premium Ladies Cycling Apparel

Pure Velo set out in 2018 to create premium cycling apparel for women without compromise on quality, function or performance. Quality, ethically and locally sourced fabrics with unique feminine designs - all fabrics and component parts sourced and made in Italy.

Pure Velo promise to keep standards and service high while keeping prices realistic and as low as possible.

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Cultivated tan lines may not be for every lady

UV protecting and highly breathable performance fabric. Oh yes, its sun lotion resistent also.

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Never-ending Summer

Cycling adventures exploring new places with wonders around every corner.