It is the first and lasting impression of what our customers feel when they touch Pure Velo kit for the first time.

Fabric choice for cycling apparel is vast and we take the fabric selection process to the next level. Comfortable, supporting, breathable and quick drying are a must, add great coverage to this list and the fabrics must be of the highest quality to pass this test.

Pure Velo use premium Italian fabrics throughout the collection. Once you discovered the difference for yourself it will change how you look at your cycling apparel forever.

Customers love the feminine touches that we add. At Pure Velo our design and prototyping process make sure that every garment we make has all the essential ingredients that make premium cycling apparel function. We elevate the standard to create ladies’ garments that look and feel chic without any compromise on performance.

Everything we do is focussed on what women want and need. Our customers tell us that feeling comfortable off the bike is just as important to them as how their kits feel whilst cycling.

Pure Velo is the brand for a sunny cycling adventure anywhere in the world and we design apparel to help you feeling feminine wherever you are.