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Terms of service

By using this website, you agree to the following terms and conditions of use .If you disagree with any of the Terms, you should immediately terminate use of this website. If you have any questions, please contact Pure Velo via hello[at]


Pure Velo Limited reserves the right to change these terms at any time.


PRODUCT INFORMATION: All products available are described in detail on the related website pages. We always try to describe and present our products as accurately as possible through photographs and details. Before ordering, we invite you to check product details carefully. We do our best to provide you with the best images and descriptions, but unfortunately we cannot guarantee that colours and details in the images on the website are 100% accurate. Note that small differences can occur according to Internet browsers or monitors used.


AGE RESTRICTIONS: does not sell products for purchase by children under the age of 18 without parental consent. By using this website, you represent that you are at least 18 years old.

SUBSCRIPTION: By subscribing to our newsletter you agree to receive promotional information from to your email address. You can unsubscribe from receiving these emails at any time by clicking ''unsubscribe'' which can be found at the bottom of each newsletter.

PROMOTIONS: Discount codes cannot be combined with any other promotion unless otherwise stated.

PRICING: displays prices on our website in £GBP. In addition to the cost of the products there will be a delivery charge for orders under £130 UK | €150 Europe | $150 USA & Canada, which will be stated at the checkout.

The prices on the website include all value added taxes (where applicable). Product prices are liable to change at any time, but changes will not affect contracts which have come into force.


PAYMENT: All products will be made at the time of order. The payments accepted are Google Pay, Apple Pay, PayPal or Credit Card (Maestro, Visa, Mastercard, American Express). The customer must verify with the bank that the card issuer has enabled online shopping, and made sure to enter all details correctly and have the password of the safety circuits Verified by Visa and SecureCode by Mastercard, depending on the case. We cannot view and have no access to data on your card.


INVOICE: Shortly after submitting your order, you will be notified via email of your purchase. You will always receive a full invoice together with shipment details.



ORDER CANCELLATIONS: If you need to cancel your order please e-mail us at quoting the reference number given in the order confirmation. If we receive notification before the goods have been dispatched we can accommodate cancellations. However once your order has been shipped you will have to ship it back to the Pure Velo office address to proceed with the refund of your cancelled order.


SHIPPING:  Pure Velo offers FREE standard shipping on any order over £130 | €150 | $150.

For orders under these values, standard shipping service will be charges as follows:

UK £5 | Europe €10 | $10 USA & Canada | $10 ROW

Express services are available in certain regions. The level of service and cost will be shown in the checkout process.

The shipping times provided by are estimates only. We will not be held accountable for late deliveries. In the event that multiple items are ordered, part deliveries may be made where stock is not available. Please ensure you enter the correct delivery address. Pure Velo Limited cannot be held responsible for incorrectly entered delivery addresses. Pure Velo Limited is not responsible for items 'returned to sender' that are not received. 


RETURNS & EXCHANGES: In case you are not 100% satisfied with your purchase, you may return within 30 days from order delivery date for an exchange or refund. Our quality control process checks the returns integrity. Items must be returned in an unworn condition without any scuffs, scratches, stains or hair.  All the tags must remain on the products intact. If any tags are missing the return will not be accepted.

It may take 2-3 working days to process your return. You will receive an email once checked.  If you are going to return an item, please notify us by email at

If you follow our returns process we will subsidise your return shipment so that you do not have to pay at the point from where you return. We will deduct a return shipping fee from your refund of £5 UK | €10 Europe | $10 USA & Canada | $10 ROW. 

If you choose to use an alternative method for returning your purchases to us, the cost for your return shipment will not be subsidised or refunded.


REFUNDS: Once the returned items reach us, we will process your refund as soon as possible.

You will be notified via email about your refund status. The refunded money is taken from our account immediately but it may take several days for it show up on your credit card account. Each credit card company handles refunds differently so we cannot give precise times on when you will receive your money back. We will always refund your order using the same payment method as you have used placing the order. Your right for a refund is recognized for up to 30 days of receipt.  

The right of refund cannot be exercised by the Customer if the product is not intact or if there is damage to the product caused by customer.

In case of BUNDLE purchases, it is necessary to return the whole pack of products for a full refund. We won't be able to refund if we don't get the whole pack back.

TRADEMARKS: All trademarks, service marks, trade names and logos, whether registered or unregistered that appear on the site are proprietary to Pure Velo Limited