Sustainability
Pure Velo - womens cycling apparel with a focus on sustainability.
The proximity of our supply chain is as important as the designs.
Here are a few key projects and processes that our suppliers have implemented to date:
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The installation of Solar Cells Systems that covers nearly 80% of production needs.
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Solar water heaters that produce steam for ironing, saving 50% on heating costs.
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Optimisation of production processes by introducing cutting-edge technologies to monitor and reduce waste and polluting residuals.
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Production using electricity from renewable sources.
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Replacing of old lighting to new LED lighting.
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Certifying, by means of recording clear data, the environmental results achieved.
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To show a real interest in research and in the use of new sustainable raw materials, such as recycled yarns.
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Supporting important international projects aimed at safeguarding our environment.
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Contributing to social and financial development of local communities.
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In compliance with European standards and with National and regional laws and regulations, our manufacturers have adopted a high tech wastewater homogenization aimed at reducing the amount of polluting agents before water is sent to the municipal water treatment plant.
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Sophisticated systems sort rainwater from civil and industrial waters have also been implemented so as to harvest and re-use rainwater in the production process.
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48.3% of the water used in the production process in 2018 was actually recycled.
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Our manufacturers ensure their emission temperatures and values are far below the limits set by law. Their emissions are 10 times lower than the limits set by law.
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The use of eco performance fabrics. Warp-knit stretch fabric in which even the elastomer is recycled and certified to the Global Recycled Standard (GRS).
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Packaging has been revised to be recyclable and less paperboard.
Pure Velo use compostable mailing bags.

Our couriers for shipping and returns are DPD, DHL and FedEx. All of which have comprehensive policies and are dedicated to making every parcel they deliver carbon neutral. Pure Velo packaging uses recycled cardboard. Our branded tissue paper and the delivery bags that protect your garments while in transit are fully compostable. These bags are made from renewable plant-based materials and/or bio-polymers. To be home compostable, a product must break down in home compost within 180 days. So if you don’t happen to reuse your delivery bag, throw it in with you food waste and keep it out of landfill.
As Pure Velo grows our promise is to continue working towards making our garments and processes more sustainable.