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Discover The Difference

Womens cycling jerseys and kits with a difference.

Technical performance fabrics are brilliant for cycling, there is no doubt about that. They have a long list of features that help athletes of all types improve their performance. With the innovation and development of sublimation printing, these fabrics can have any design you like on them.

Colour and patterns are all well and good but how does the little black dress stand out from a normal dress? Is it the cut; is it the fabric; or is it both? There is nowhere to hide with a classic dress and maybe that is where the design ultimately shines through. Is it then the quality of the fabric that keeps it in your wardrobe and looking good for years?  


Summer cycling shorts and bibs with Elastic Interface chamois.

We believe that cycling apparel is similar in many ways. These garments are tight fitting and if that design is wrong then the focus turns from the splendour and beauty of our varied body shapes to just seeing sausage legs, for example.

With most cycling garments being tested in wind tunnels for their marginal gains, we at Pure Velo feel that we will leave that style of design to the racing teams and brands that support that amazing part of cycling. Pure Velo are designing for those that love cycling just as much but are maybe taking their rides at a more leisurely pace.

We know customers that have defended and won their QOM’s while cycling in Pure Velo kit, so we are not saying that our cycling apparel does not perform, it is quite the opposite. We recognise that by looking at fabrics that give more than performance benefits then we can give ladies that extra element that they tell us that are looking for in their cycling kits – femininity – with a fabric made to last and wash well also.

We want it all…and why not!


Italian fabrics used in all Pure Velo cycling jerseys and bibs.

Here at Pure Velo we have carefully selected the fabrics for our collection so that we can give you premium feel, quality and comfort with great coverage whilst not compromising on performance. Italian fabrics are renown world over for being some of the best. With generations of Italians being so passionate about cycling and Italy being known as the heart of cycling, there is no surprise that Italian companies have created some of the best fabrics for the sport that we all love. All fabrics used by Pure Velo are made in Italy.