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Chase The Sun

what does cycling mean to us? fresh air, spectacular views, freedom

About Pure Velo


Premium Cycling Apparel For Women

Pure Velo brings a new approach to the design of cycling apparel for women who enjoy riding on road, gravel, mountain or E bikes. Feminine designs with carefully selected durable fabrics of which some are recycled. Italian fabrics that perform and look elegant. All of our cycling apparel is made in a sustainable way with no corners being cut when it comes to performance.

Rigorously tested and created for comfort and durability, Pure Velo’s cycling garments are elegant, sophisticated, stylish and unique.

Women’s specific pads are used in all our cycling shorts. Our customers love the comfort it gives them whether on a long or short ride. We have chosen a pad that offers comfort for all disciplines of riding from road bikes, gravel bikes to mountain bikes and E bikes.

A day out under a blue sky is there to be enjoyed to the maximum and we want women to feel comfortable and confident in their cycling kit both on and off the bike. That all important coffee and cake stop is as much a part of the day as the ride itself….and who says rides cannot finish in a prosecco bar!


What is important?

Pure Velo is a privately owned, independent company who sustainably manufacture women’s cycling apparel. Based in England and created by Claire, Pure Velo has re-designed cycling kits for women from the ground up.

Where and how things are made are very important to us. We select our premium fabrics from experts that are located as near to our manufacturing plant as possible. We do everything we can to move component parts as little as possible and use sustainable methods and partner with businesses that are also striving to reduce and improve the environmental impact clothing is having on the world.

In order to reduce our carbon footprint, we select fabrics, recycled fabrics and component parts that are manufactured within a short drive of the factory that we work with. 95% of our supply chain is based in Northern Italy and we buy all of our recycled packaging and labelling from near our HQ in the UK.

As we grow, we will seek to reduce these movements even further as we build partnerships around the world with like-minded businesses that can support our methods and plans while giving the same high level of customer service and after sales.

Currently Pure Velo is available to be bought at this online store only. We ship globally with carriers that have a strong and committed environmental policy. Our plans are to reduce the miles our garments travel by increasing our network in specific regions of the world.


Unique designs for a new style of women’s cycling – we do not want to make more of the same that is already out there.

A long day out in the sunshine means your cycling kit must be able to cope with quite a lot if it is going to keep you comfortable and looking great.

You’ll get hot but you won’t want your kit to look washed out.

You’ll like the styles that will minimise those tan lines making them less obvious whilst you are out in your favourite dress for dinner. Sunny cycling also requires high factor sun protection so you’ll need UV protective fabrics that are sun tan lotion resistant and wash well .

You’ll want convenience should you need to stop when nature calls.

But most of all, you want to look and feel fabulous.

Pure Velo has you covered. We are taking premium designs for female cyclists to the level you deserve and can trust.

Happy and safe cycling.

Pure Velo Ltd logo chase the sun