We’ve kept key components of the classic cycling jersey and given them a Pure Velo twist. Taking women’s cycling jerseys to a new level and designing cycle wear for those that appreciate feminine detail without any compromise on quality or performance.
The Halterneck Jersey by Pure Velo has arrived! Our design is the first ever fully supported Halterneck cycling jersey for women. With a 360° multi layered bust support you will not need to wear a sports bra.
Feel confident with premium performance fabrics that give great coverage, breathability and supporting structure for an all-around stable fit. Designed by a woman in England and made by women in Italy. It has not been tested in a wind tunnel, but it has been rigorously tested under blue skies.
A backless cycling jersey requires non-bib shorts. With that in mind we have designed shorts to complete the look as we all love to wear a matching cycling kit.
This unique jersey is perfect for those sunny leisurely days when a lunch stop in a nice cafe or restaurant is on your route. Feel fabulous and enjoy your glass of fizz - you’ve earned it.
It is the first and lasting impression of what our customers feel when they touch Pure Velo kit for the first time.
Fabric choice for cycling apparel is vast and we take the fabric selection process to the next level. Comfortable, supporting, breathable and quick drying are a must, add great coverage to this list and the fabrics must be of the highest quality to pass this test.
Pure Velo use premium Italian fabrics throughout the collection. Once you discovered the difference for yourself it will change how you look at your cycling apparel forever.
Customers love the feminine touches that we add. At Pure Velo our design and prototyping process make sure that every garment we make has all the essential ingredients that make premium cycling apparel function. We elevate the standard to create ladies’ garments that look and feel chic without any compromise on performance.
Everything we do is focussed on what women want and need. Our customers tell us that feeling comfortable off the bike is just as important to them as how their kits feel whilst cycling.
Pure Velo is the brand for a sunny cycling adventure anywhere in the world and we design apparel to help you feeling feminine wherever you are.