summer cycling jersey, sleeveless, cool, feminine, racerback jersey, bow sleeve jersey, pure velo

Explore

If you are intersted in learning more about Pure Velo, why we created the company, and what we love about cycling (especially cycling in Italy), we have written a few short stories about our adventures. Explore more 🖤

Cyclists sausage legs - The struggle is real

Cyclists sausage legs - The struggle is real

There is no pussy footing around it ‘the struggle is real’ and it seems a large percentage of women feel this way about sausage legs. Read More
summer cycling jersey, sleeveless, cool, feminine, racerback jersey, pure velo

BikeItalia.it interviews Pure Velo

Cycling journalist Pinar Pinzuti of BikeItalia interviews Claire on the story of the inspiration behind Pure Velo and the journey of taking an idea and building it into a brand....
summer cycling jersey, sleeveless, cool, feminine, racerback jersey, , pure velo

Adriatic Adventures By Bicycle

If you are thinking of planning a cycling holiday adventure to Croatia, we can highly recommend it. Read a quick story with some of our top tips for how to...
International Women’s Day 2020. My journey into building a business as a woman.

International Women’s Day 2020. My journey into building a business as a woman.

A journey into building a business as a woman. It seems quite poignant to be launching my new website on the weekend of International Women’s Day. It has been a long... Read More
Womens Summer Cycling Jersey by Pure Velo

The Pad Pickle

‘How hard can it be to find the perfect cycling pad?’    This was the question I asked myself on the quest to find ‘the one’. As with my research... Read More
Sleeveless halterneck cycling jersey for women

The Halterneck cycling jersey by Pure Velo

The beauty of this ground-breaking design is that it is the worlds first fully supported halterneck cycling jersey. First and foremost, the jersey had to perform; this is a women’s cycling...
Choosing Fabric

Choosing Fabric

‘It has to perform’ – what does that really mean?! Searching for performance fabrics is easy - filtering and testing the results of that search is a different game altogether.
Not Tested in Wind Tunnels

Not Tested in Wind Tunnels

We’ve all heard of marginal gains. It sounds technical but also sounds logical. The question is, are Pure Velo customers looking for these things when they are buying their cycling... Read More