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The Sausage Effect

The Sausage Effect

There is no pussy footing around it ‘the struggle is real’ and it seems a large percentage of women feel this way. Read More

Posted on By CLAIRE
summer cycling jersey, sleeveless, cool, feminine, racerback jersey, pure velo

BikeItalia.it interviews Pure Velo

Cycling journalist Pinar Pinzuti of BikeItalia interviews Claire on the story of the inspiration behind Pure Velo and the journey of taking an idea and building it into a brand. Read here.
Posted on By CLAIRE
summer cycling jersey, sleeveless, cool, feminine, racerback jersey, pure velo
summer cycling jersey, sleeveless, cool, feminine, racerback jersey, , pure velo

Adriatic Adventures By Bicycle

If you are thinking of planning a cycling holiday adventure to Croatia, we can highly recommend it. Read a quick story with some of our top tips for how to take your bikes on the ferry for a wonderful day trip adventure cycling around the Island of Brac. Read More.
Posted on By CLAIRE
International Women’s Day 2020. My journey into building a business as a woman.

International Women’s Day 2020. My journey into building a business as a woman.

A journey into building a business as a woman. It seems quite poignant to be launching my new website on the weekend of International Women’s Day. It has been a long... Read More
Posted on By CLAIRE
International Women’s Day 2020. My journey into building a business as a woman.
Womens Summer Cycling Jersey by Pure Velo

The Pad Pickle

‘How hard can it be to find the perfect cycling pad?’    This was the question I asked myself on the quest to find ‘the one’. As with my research... Read More
Posted on By CLAIRE
Sleeveless halterneck cycling jersey for women

The Halterneck cycling jersey by Pure Velo

The beauty of this ground-breaking design is that it is the worlds first fully supported halterneck cycling jersey. First and foremost, the jersey had to perform; this is a women’s cycling jersey without a back – it is not a backless (fashion) top with a few loose pockets.
Posted on By Richard
Sleeveless halterneck cycling jersey for women
Choosing Fabric

Choosing Fabric

‘It has to perform’ – what does that really mean?! Searching for performance fabrics is easy - filtering and testing the results of that search is a different game altogether.

Posted on By Richard
Not Tested in Wind Tunnels

Not Tested in Wind Tunnels

We’ve all heard of marginal gains. It sounds technical but also sounds logical. The question is, are Pure Velo customers looking for these things when they are buying their cycling... Read More
Posted on By Richard
Not Tested in Wind Tunnels
Womens summer cycling kit with the sleeveless racerback jersey by Pure Velo. Ladies cycling jersey. Ladies cycling apparel. Ladies cycling shorts. Summer cycling.

Discover The Difference

It is the first and lasting impression of what our customers feel when they touch Pure Velo kit for the first time.

Fabric choice for cycling apparel is vast and we take the fabric selection process to the next level. Comfortable, supporting, breathable and quick drying are a must, add great coverage to this list and the fabrics must be of the highest quality to pass this test.

Pure Velo use premium Italian fabrics throughout the collection. Once you discovered the difference for yourself it will change how you look at your cycling apparel forever.

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Womens summer cycling kit with the sleeveless racerback jersey by Pure Velo. Ladies cycling jersey. Ladies cycling apparel. Ladies cycling shorts. Summer cycling.

Why Our Customers #lovepurevelo

Customers love the feminine touches that we add. At Pure Velo our design and prototyping process make sure that every garment we make has all the essential ingredients that make premium cycling apparel function. We elevate the standard to create ladies’ garments that look and feel chic without any compromise on performance.

Everything we do is focussed on what women want and need. Our customers tell us that feeling comfortable off the bike is just as important to them as how their kits feel whilst cycling.

Pure Velo is the brand for a sunny cycling adventure anywhere in the world and we design apparel to help you feeling feminine wherever you are.

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Womens summer cycling kit with the sleeveless racerback jersey by Pure Velo. Ladies cycling jersey. Ladies cycling apparel. Ladies cycling shorts. Summer cycling.