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The Sausage Effect

The Sausage Effect

There is no pussy footing around it ‘the struggle is real’ and it seems a large percentage of women feel this way. Read More

BikeItalia.it interviews Pure Velo

Cycling journalist Pinar Pinzuti of BikeItalia interviews Claire on the story of the inspiration behind Pure Velo and the journey of taking an idea and building it into a brand. Read here.
summer cycling jersey, sleeveless, cool, feminine, racerback jersey, pure velo
summer cycling jersey, sleeveless, cool, feminine, racerback jersey, , pure velo

Adriatic Adventures By Bicycle

If you are thinking of planning a cycling holiday adventure to Croatia, we can highly recommend it. Read a quick story with some of our top tips for how to take your bikes on the ferry for a wonderful day trip adventure cycling around the Island of Brac. Read More.

International Women’s Day 2020. My journey into building a business as a woman.

A journey into building a business as a woman. It seems quite poignant to be launching my new website on the weekend of International Women’s Day. It has been a long... Read More
International Women’s Day 2020. My journey into building a business as a woman.
Womens Summer Cycling Jersey by Pure Velo

The Pad Pickle

‘How hard can it be to find the perfect cycling pad?’    This was the question I asked myself on the quest to find ‘the one’. As with my research... Read More

The Halterneck cycling jersey by Pure Velo

The beauty of this ground-breaking design is that it is the worlds first fully supported halterneck cycling jersey. First and foremost, the jersey had to perform; this is a women’s cycling jersey without a back – it is not a backless (fashion) top with a few loose pockets.
Sleeveless halterneck cycling jersey for women
Choosing Fabric

Choosing Fabric

‘It has to perform’ – what does that really mean?! Searching for performance fabrics is easy - filtering and testing the results of that search is a different game altogether.

Not Tested in Wind Tunnels

We’ve all heard of marginal gains. It sounds technical but also sounds logical. The question is, are Pure Velo customers looking for these things when they are buying their cycling... Read More
Not Tested in Wind Tunnels